Moto E: The Back Story

Our challenge: Create a premium smartphone experience for people who don’t want to spend a lot of money. We put some of our top engineers on the task and the result is the new Moto E which brings some of our most premium experiences to our most affordable phone for the first time. Now more people everywhere can choose a great smartphone experience.“When we were designing this new generation of Moto E, we went back to consumers who bought the first generation,” said Kristin Arnold, one of our consumer researchers. “We really listened to what they liked about the phone and how we could make this...

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Hands on with the new Moto E

We’re all about giving people the power to choose. That’s what drives us and that’s the idea behind the new Moto E - that a great smartphone should be a choice for everyone. So we saw an opportunity to make a great, affordable device for people who don’t want spend a lot money. Check out the video to find out more about what’s new in the next generation Moto E. It has Lollipop, the latest Android OS, works at fast 4G speeds, and even has ability to personalize it using colorful Motorola Bands. For me though, my favorite part of Moto E is how we brought some of our most premium experiences to our...

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Choose to start your mobile journey with the new Moto E

We’re big on firsts at Motorola. Whether that’s your first job, your first phone or your first status post. We live in a world where new experiences and information can be at our fingertips and that’s exactly what we want to give more people more access to. There are millions of people that haven’t yet joined the smartphone revolution because they either haven’t found the right product or they don’t want to spend hundreds of hard earned dollars to start the journey. That’s why last year we launched Moto E, a new class of smartphone tailored for those looking for a great mobile experience at a...

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The Download: Unwrapping Lollipop for Moto Maxx and Moto E

Some sweet news for Moto Maxx and Moto E today: As we promised, we are continuing to expand Android 5.0, Lollipop to two more devices! We have begun rolling out Lollipop for Moto Maxx with soak testing in Brazil and Mexico and for Moto E in Brazil and India (learn more information about soaks here). Lollipop will first come to Moto Maxx and Moto E smartphones bought at retail. As we normally do, we’re starting by rolling out the upgrade to smaller test groups, and if the results are strong, we will expand the software to more phones. For Moto E users, you can prepare for the upgrade...

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